Saturday, 21 June 2008

April's Web video dip: Where have all the eyeballs gone?

Wherehavealltheeyeballsgone As NewTeeVee notices, comScore latest video metrics show that U.S. Internet denizens watched half a billion fewer videos in April than they did in March. 



Total videos watched dropped 4%, from 11.5 billion to 11 billion -- perhaps not a catastrophic dip, but certainly one worth wondering about. 



April was when TV began to recover from the  strike and new episodes began filtering in again. Plus you had "American Idol" reaching a crescendo and the NBA playoffs starting. Add the wall-to-wall election coverage from the cable news networks, and TV had a pretty good stretch.



But it's only a guess that TV accounted for the Web declines. It could also have been the improving weather. I know I went outside a few times in April. Or even that people are finally getting bored of YouTube, the Internet, their computers, and this cramped-up, claustrophobic and impersonal modern situation. Somehow I doubt it, though. ...



Photo from flickr user spoon



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